Random Facts
[
view random fact :
The true source of the Nike "Just Do It" marketing campaign
In 1985 state health department employee Ron Hall won a "choose our slogan" contest for the Oregon Health Department Fitness Club. His winning entry? "Just do it."
Nike and Weiden & Kennedy, also based in Portland Oregon, began using it a couple years later and it is still being used today.
Ron Hall has never been credited or rewarded for his help launching one of the greatest marketing campaigns in history.
In 1985 state health department employee Ron Hall won a "choose our slogan" contest for the Oregon Health Department Fitness Club. His winning entry? "Just do it."
Nike and Weiden & Kennedy, also based in Portland Oregon, began using it a couple years later and it is still being used today.
Ron Hall has never been credited or rewarded for his help launching one of the greatest marketing campaigns in history.
Stumble It