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The true source of the Nike "Just Do It" marketing campaign

In 1985 state health department employee Ron Hall won a "choose our slogan" contest for the Oregon Health Department Fitness Club. His winning entry? "Just do it."

Nike and Weiden & Kennedy, also based in Portland Oregon, began using it a couple years later and it is still being used today.

Ron Hall has never been credited or rewarded for his help launching one of the greatest marketing campaigns in history.


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